Category: Uncategorized

  • Unwelcome and uninvited

    People usually resist outside attempts to persuade them. That’s because the message is often uninvited and unwelcome. It’s an imposition on the receiver without an invitation, a self-interested piece of communication often expressed as a command or a requirement.

  • Pull persuasion

    Great story tellers are very subtle. In fact the less the story teller spells out the more powerful the story can become. The recipient is telling herself the story so allowing her to draw her own conclusion is far more integrated and effective than the story teller just announcing the punch line.

  • Driven by scarcity

    “If we merely try to fill a hole in the market, we’re doomed to a cycle of rearview mirror behaviour. We’re nothing but a commodity in the market, always wary of our competition. We have no choice but to be driven by scarcity, focused on maintaining or perhaps slightly increasing our market share.” This is […]

  • We sell or else

    For many business folk sales is an afterthought. Itʼs the thing they do that allows them to do what they really want to do. Big mistake. In fact, sales is the reason for their business to exist. If you canʼt sell what you make, you canʼt help anyone, influence anyone, or make anyoneʼs life easier, […]

  • Great power

    People only occasionally believe that they’re told, but they never doubt what they conclude themselves. Therein lies the great power or danger.

  • Enduring motivation

    It’s near impossible to get genuine and enduring motivation, drive and application from employees’ simply by paying them. While the money is nice it doesn’t create fascinating people with an enthusiasm for their work, who spend their own discretionary time learning about their subject matter, and who choose to work hard at it for the […]

  • Read more books

    “It’s not an accident that successful people read more books.” Seth Godin

  • Hello World

    I’m getting smarter everyday by writing, sharing and thinking out loud here.