We sell or else

For many business folk sales is an afterthought. Itʼs the thing they do that allows them to do what they really want to do. Big mistake. In fact, sales is the reason for their business to exist. If you canʼt sell what you make, you canʼt help anyone, influence anyone, or make anyoneʼs life easier, better, or more convenient. If you canʼt sell what you make, you canʼt pay yourself. Youʼre finished.