So, why Pull Persuasion? Why not Push persuasion with obligations, commands, or requirements? With Pull persuasion, these latter things are called impositions because they impose intentions onto the message recipient without a welcome invitation. And people always resist unwelcome attempts to change them.
Instead Pull persuasion focuses on the point of reception: the person that receives the messaging and who is responsible for cognitively processing it. People only occasionally believe what they are told, but they never doubt what they conclude themselves.