Why Pull persuasion?

So, why Pull Persuasion? Why not Push persuasion with obligations, commands, or requirements? With Pull persuasion, these latter things are called impositions because they impose intentions onto the message recipient without a welcome invitation. And people always resist unwelcome attempts to change them.

Instead Pull persuasion focuses on the point of reception: the person that receives the messaging and who is responsible for cognitively processing it. People only occasionally believe what they are told, but they never doubt what they conclude themselves.